“Data is the New Oil” – The Substance Behind the Slogan | Tential

Driving The Digital Revolution

We’ve all heard the phrase “data is the new oil,” and while it may sound like hype, the truth behind it is undeniable. Much like how oil transformed industries during the Industrial Revolution, data is the driving force behind today's Digital Revolution. But here’s the thing—just like oil in its raw form, data on its own isn’t valuable. It needs to be extracted, refined, appropriately stored and accessed, then mined for insights to create real business value. 

The analogy goes even deeper. In the early days of oil, companies that could efficiently extract and refine it gained a massive competitive edge. Today, businesses that effectively harness the power of their data— those that are making sense of it, deriving insights, deriving insights, and acting on those insights—are the ones leading in their industries. For example, McKinsey reports that organizations leveraging customer data for behavioral insights outperform peers by 85% in sales growth and more than 25% in gross margin. 

Understanding Data 

But this shift isn’t just about the technology itself. It’s about the culture, mindset, and processes surrounding data. Companies that treat data as a strategic asset are driving innovation and setting the pace. They understand that data quality, governance, and literacy are as important as the tools used to process it. I often see leaders who invest heavily in technology but fail to invest in the talent and organizational culture needed to truly capitalize on their data. If data is the new oil, then data-literate employees are the new power plants. 

What’s fascinating is that we’re only scratching the surface of what’s possible. As AI and machine learning evolve, the ability to predict trends, personalize customer experiences, and optimize every aspect of operations are becoming more accessible. But to reach that potential, companies need to do more than just gather data—they need to have a strategy for refining and deploying it. They must modernize their data systems to appropriately capture, integrate, store, access and analyze their data to produce needed insights to drive business decisions and actions.  They need to foster a culture where data isn’t just numbers on a dashboard but a critical element driving decisions across every function. 

For organizations that embrace this mindset, the possibilities are endless. Whether it’s identifying new revenue streams, creating better customer experiences, or driving efficiencies across the business, data holds the key to unlocking opportunities we haven’t even imagined yet. 

Looking to The Future 

So, why is data the new oil? Because in today’s business world, those who can harness it are the ones that will not only survive but thrive. The future belongs to the data-driven, and the companies that make data their most valuable resource will lead the way.  

Ready to turn your data into a competitive advantage? Don't let your most valuable asset go untapped. Contact Tential today to transform your data into actionable insights that drive growth, innovation, and success. The future is data-driven—let us help you lead the way.   

Emily Lewis Pinnell

Senior Vice President, Professional Services